You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?

Analysis of Correct Answer(s)

• Affinity audiences is the correct choice because this solution is specifically designed to help advertisers reach people based on their long-term interests, passions, and lifestyles. Google identifies users who have a strong, demonstrated interest in a topic like cooking and groups them into a ready-made audience segment. Using the "Cooking Enthusiasts" or "Foodies" Affinity audience is the most direct and scalable way to connect with the target group described in the question.

Analysis of Incorrect Options

• Custom audiences: This solution is used to create a more niche audience based on specific search keywords, visited URLs, or used apps. While you could build a custom audience around cooking-related terms, the pre-defined Affinity audience is the more appropriate and efficient choice for such a broad, established interest.
• Demographics and detailed demographics: These options target users based on attributes like age, gender, parental status, and household income. This defines who a person is, not what they are interested in or passionate about.
• Life events: This targets users during significant milestones like getting married, moving, or graduating. A passion for cooking is a sustained hobby, not a specific life event.