If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

Analysis of Correct Answer(s)

For the marketing objective of building awareness, the primary goal is to reach a broad and relevant audience to introduce your brand or product.

• Affinity audiences: These are designed for this exact purpose. They group people based on their long-term interests, passions, and lifestyle. This allows you to connect your brand with a large audience that has a demonstrated interest in your category, maximizing reach and brand exposure at the top of the marketing funnel.
• Custom audiences: This solution offers more granular control while still serving awareness goals. You can build an audience based on relevant search keywords, visited URLs, or used apps, allowing you to create a tailored, large-scale audience that aligns with your brand's specific niche.

Analysis of Incorrect Options

The other options are more focused on users who are further down the marketing funnel and closer to making a purchase.

• In-market audiences: This solution targets users who are actively researching or planning to buy a product or service. Their high purchase intent makes them ideal for consideration and conversion objectives, not broad awareness.
• Life events: This targets users during significant milestones (e.g., getting married, moving). This is a powerful tool for driving consideration for products relevant to that specific event, rather than for general, top-of-funnel brand building.