What's a priority for the store marketing or traditional marketing team?

Analysis of Correct Answer(s)

The correct answer, "Grow in-store sales through a range of marketing channels," directly addresses the primary objective of a team focused on physical retail locations. The role of a store marketing or traditional marketing team is to drive foot traffic and increase purchases within the brick-and-mortar environment.

• Focus on "in-store sales": This is the core key performance indicator (KPI) for this specific team, aligning perfectly with the goal of boosting offline revenue.
• "Range of marketing channels": This phrase correctly implies a comprehensive strategy that can include both traditional methods (e.g., local ads, flyers, events) and digital-to-offline tactics (e.g., geo-targeted social media ads, click-and-collect promotions). The ultimate goal of these channels is to bring customers into the physical store.

Analysis of Incorrect Options

• Grow top-line sales through eCommerce and Grow digital sales through digital marketing channels: These are incorrect as they relate to online sales. These responsibilities typically fall under a separate digital marketing or eCommerce team, whose focus is distinct from the offline, in-store experience.
• Grow in-store sales to franchisees: This option is incorrect because it describes a business-to-business (B2B) activity. A store marketing team's priority is to market to the end consumer to drive retail sales, not to manage sales and inventory for franchise partners.