What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.

Analysis of Correct Answer(s)

Smart Bidding strategies use machine learning to optimize for conversions or conversion value, making them ideal for campaigns tracking offline actions. The three correct options are designed to focus on these outcomes.

• Target Cost-per-Action (tCPA): This strategy focuses on maximizing conversions. Once you import your offline conversion data, tCPA automatically sets bids to help you get as many of these actions as possible at or below the target cost you set. It is a conversion-volume-focused strategy.

• Target Return on Ad Spend (tROAS): This is a value-based strategy. It is effective when your offline conversions have an assigned monetary value. tROAS optimizes bids to achieve the highest possible conversion value, aiming for a specific average return on ad spend.

• Maximize Conversion Value: This strategy also focuses on value. It automatically sets bids to get the most total conversion value for your campaign within your budget. This is ideal if the primary goal is to maximize the total revenue from offline actions, rather than targeting a specific ROAS.

Analysis of Incorrect Options

• Cost-per-impressions (CPM) and Cost-per-click (CPC): These are not conversion-focused Smart Bidding strategies. They are bidding models designed to optimize for awareness (impressions) or traffic (clicks), respectively. They do not use machine learning to directly optimize for offline conversion actions or their value.