You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?

Analysis of Correct Answer(s)

The recommended setup for omnibidding is at the Campaign level. This approach provides the best balance of control and performance for managing mixed online and offline goals.

• Strategic Separation: The most effective way to manage different business objectives is to separate them into distinct campaigns. In this scenario, you would create dedicated campaigns for products eligible for omnibidding and separate campaigns for your offline-only categories. This ensures each set of products has the appropriate strategy, budget, and targeting.
• Effective Optimization: Omnibidding strategies perform best when they can optimize across a collection of related ad groups. Applying the strategy at the campaign level gives the algorithm enough data and scope to effectively balance bids for both online and offline conversions, maximizing your total sales value.

Analysis of Incorrect Options

• Ad level: Bidding strategies are not set at the individual ad level. This level is for managing creatives and landing pages.
• Ad group level: While possible for some bid settings, it's not the recommended level for a comprehensive strategy like omnibidding. Managing it here would be complex and less efficient than using a unified campaign-level strategy.
• Account level: This option is too broad and lacks the necessary granularity. Applying a single bidding strategy across an entire account would incorrectly apply omnibidding to your offline-only campaigns, defeating the purpose of strategic separation.