You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?

Merchant Hosted Local Store Front

Product Hosted Local Store Front

Shopping Hosted Local Store Front

Google Hosted Local Store Front

Explanation

Analysis of Correct Answer(s)

The Google Hosted Local Storefront is the correct feature. This is a turnkey solution provided by Google for advertisers who want to run Local Inventory Ads (LIA) but lack a website with individual product pages.

  • When a potential customer clicks your ad, they are directed to a simple, Google-generated landing page.
  • This page uses data from your local product feed to display essential information, such as product availability, store hours, and directions to your physical location.
  • It effectively solves the problem of not having a product-specific landing page, enabling you to participate in LIA and drive in-store traffic.

Analysis of Incorrect Options

  • Merchant Hosted Local Storefront: This option is for businesses that do have a website with the capability to display product and store-specific information. The user is sent to the advertiser's own website, which is not the scenario described in the question.
  • Shopping Hosted Local Store Front and Product Hosted Local Store Front: These are not official Google Ads terms. They are incorrect distractors designed to sound similar to the correct options. The key distinction is between who "hosts" the landing page experience: Google or the Merchant.