You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

Analysis of Correct Answer(s)

This option correctly outlines the specific function of each platform in a cohesive retail strategy. To drive both online and offline sales, these tools must work together, with each performing its specialized role.

• Business Profile: Its primary function is to manage all physical store information. This includes your store's address, hours of operation, phone number, and photos. This data is essential for local search visibility on Google Search and Maps.
• Merchant Center: This is the central repository for your product information. You upload and manage a product feed containing details like price, availability, brand, and GTINs. This feed powers Shopping ads.
• Google Ads: This is the platform where you create, manage, and optimize advertising campaigns. It pulls location data from your linked Business Profile (for location extensions) and product data from your linked Merchant Center account to run ads like Performance Max or standard Shopping campaigns.

Analysis of Incorrect Options

The other options incorrectly mix up these distinct responsibilities:

• Google Ads is always the platform for campaign management, not Business Profile or Merchant Center.
• Merchant Center is exclusively for product information management, not store data or campaigns.
• Business Profile's role is strictly limited to managing your physical store information and presence on Google.

Understanding this division of labor is critical for successfully linking these accounts to measure and increase total sales.