What's a benefit of Local Inventory Ads?
You can set up keyword targeting in your campaign to reach the right customers at the right time.
You can generate leads by encouraging customers to sign up for a monthly newsletter.
You can set up and drive foot traffic at your location using location extensions.
They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
Explanation
Analysis of Correct Answer(s)
Local Inventory Ads (LIAs) are designed to connect online shoppers with your physical stores. Their primary benefit is showing your in-store product availability to users searching nearby. This is powerful because it answers a potential customer's immediate need: "Where can I buy this product right now?" By featuring items that are currently in stock, including best sellers and sale items, LIAs provide a strong incentive for local shoppers to visit your store. This directly bridges the online search experience with an offline purchase, extending your digital reach into your physical locations to drive foot traffic.
Analysis of Incorrect Options
- Generating leads for a newsletter: This is a lead generation goal, which is not the primary function of LIAs. LIAs are a direct-response ad format focused on promoting in-store products and driving immediate sales.
- Setting up keyword targeting: While reaching the right customer is key, LIAs are part of Shopping campaigns, which rely on your product feed attributes (like product title and description) for targeting, not direct keyword bidding like traditional Search ads.
- Using location extensions: Location extensions are an essential component that shows your address, but they can be used across multiple campaign types (e.g., Search, Display). The unique benefit of LIAs, which this option misses, is the combination of location information with real-time, product-specific inventory data.