In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

Analysis of Correct Answer(s)

• Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.

  • This is a key differentiator. Performance Max (PMax) was specifically designed to bridge the gap between online and offline marketing. It allows advertisers to set omnichannel goals, such as driving in-store visits and local actions, in addition to online sales. Smart Shopping Campaigns (SSC) were primarily focused on e-commerce (online) conversions.

• Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

  • PMax significantly expands advertising reach. While SSC accessed Shopping, Search, and parts of the Display Network and YouTube, PMax accesses all of Google's inventory from a single campaign. This includes full access to YouTube (including In-Stream), Display, Search (including Text Ads), Discover, Gmail, and Maps, providing more opportunities to reach customers.

Analysis of Incorrect Options

• Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.

  • This is incorrect because it is not a point of difference. Both PMax and the former SSC mandate the use of Smart Bidding. This is a core feature they share, not a way they differ.

• Performance Max offers product specific formats to support marketing objectives of online and omnichannel sales.

  • This statement is too general and not a primary differentiator. SSC also offered product-specific formats (e.g., Shopping ads). The more significant difference is PMax's ability to combine these product feeds with other creative assets across a much broader range of channels and inventory.