What's a recommendation when setting up a Performance Max for omnichannel goals campaign?

Analysis of Correct Answer(s)

The recommended best practice is to segment products by performance and business goals. When setting up a Performance Max campaign, especially for omnichannel objectives, this strategic approach provides the most control and allows Google's AI to optimize effectively.

• Strategic Bidding: By creating separate asset groups for different product segments (e.g., high-margin products, seasonal best-sellers, or low-performing items), you can set distinct targets like ROAS (Return on Ad Spend) that align with their specific value to your business.
• Targeted Creatives: This structure allows you to tailor ad creatives (headlines, images, videos) to each specific product group, making your messaging more relevant and compelling to potential customers.
• Better Insights: Segmenting provides clearer performance data for each business category, helping you understand which goals and product lines are driving the most value both online and in-store.

Analysis of Incorrect Options

• Include all products from the local product feed/inventory feed: While a valid way to start a campaign, this is not a strategic recommendation. It treats all products equally, which is inefficient. You lose the ability to allocate budget and focus bidding on your most important products.
• Segment products by availability and product type: While these are valid attributes for organization, they are less effective for optimization than segmenting by business value. For example, two products of the same type might have vastly different profit margins or sales velocity. Grouping by performance allows for much more precise and impactful campaign management.