What campaign objective would you set when creating a Performance Max for store goals campaign?

Analysis of Correct Answer(s)

The correct answer is Local store visits and promotions. This objective is specifically designed for the Performance Max for store goals campaign type. The primary purpose of this campaign is to bridge the gap between online advertising and offline business outcomes. By selecting this objective, you instruct Google's AI to optimize your ads and bidding to maximize the number of people who visit your physical store locations. This directly aligns with the goal of increasing in-person foot traffic and, consequently, offline sales.

Analysis of Incorrect Options

• Leads: This objective is best suited for businesses that need to collect customer contact information for follow-up, such as service providers or B2B companies. It does not focus on driving physical store traffic.
• Sales: In the context of Google Ads campaign objectives, "Sales" typically refers to online e-commerce transactions that can be tracked directly on a website. While store visits lead to sales, this objective is not the correct choice for optimizing towards physical, in-store actions.
• Website traffic: This is a broader objective focused on driving clicks and visitors to your website. The goal of a Performance Max for store goals campaign is more specific and valuable: converting an online user into a physical visitor, not just a website visitor.