When is it recommended to use a location extension over a affiliate location extension?
When you sell your products or services to large chain and small businesses
When you own your own business and you want to encourage people to visit your location
When you sell products or services in stores that share the same brand
When you sell your products or services at other retailers and want to encourage people to visit the store location
Explanation
Analysis of Correct Answer(s)
- A standard location extension is the ideal choice when you want to promote your own business's physical locations. This extension connects your ads directly to your Google Business Profile. It's designed for business owners who want to drive foot traffic to the stores they own and operate, showing customers key information like the address, hours, and directions.
Analysis of Incorrect Options
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When you sell your products or services at other retailers: This scenario is the primary use case for an affiliate location extension. These extensions are for manufacturers who sell their products through retail chains (e.g., a CPG brand sold in a supermarket). They help consumers find nearby third-party stores that carry your product.
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When you sell products or services in stores that share the same brand: This can be ambiguous. While it might apply to a business owner, it could also describe a franchise model or a large chain. The deciding factor is direct ownership, which the correct answer specifies more clearly.
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When you sell your products or services to large chain and small businesses: This describes a B2B (business-to-business) sales model, not the consumer-focused goal of driving in-store visits, which is the purpose of both location and affiliate location extensions.