In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.

Analysis of Correct Answer(s)

Performance Max (PMax) for store goals is an automated campaign type designed to drive customers to physical business locations. The goal is to increase in-person actions like store visits, calls, and direction requests. The selected industries are prime candidates because their business models rely heavily on customer foot traffic.

• Retail: This is a classic use case. Retailers like clothing stores or electronics shops want to attract shoppers to their physical locations to browse and purchase products.
• Quick Service Restaurant (QSR): Restaurants and cafes depend on local customers visiting their establishments to dine in or order takeaway. PMax for store goals helps increase this crucial foot traffic.
• Auto: Car dealerships need potential buyers to visit their showrooms for test drives and sales consultations. Driving traffic to the dealership is a primary marketing objective.

Analysis of Incorrect Options

• eCommerce: This industry focuses on online sales and transactions that happen on a website. The primary goal is not to drive traffic to a physical store, making PMax for online sales the more appropriate choice.
• Hotel: While hotels are physical properties, their main conversion goal is securing online bookings or phone reservations, not simply encouraging walk-in visits. A campaign optimized for leads or online sales would better align with their business objectives.