How are store visits measured?
When users make a purchase in store, Google attributes those store visits back to ad conversions.
When users see your ads and then visit your store, Google attributes those store visits back to the ad views
When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
Explanation
Analysis of Correct Answer(s)
The correct answer accurately describes the process of measuring store visit conversions. This feature connects online ad interactions with offline actions.
- Ad Engagement: The process begins when a user interacts with one of your Google ads (e.g., a Search, Display, or YouTube ad). This engagement can be a click, a swipe, or a view.
- Store Visit: Following the ad engagement, the user physically visits your store.
- Attribution: Google uses advanced, privacy-safe modeling to connect these two events. It relies on aggregated and anonymized data from users who have enabled Location History. This allows Google to estimate the number of store visits driven by your ad campaigns without compromising individual user privacy.
Analysis of Incorrect Options
- "...attributes those store visits back to ad conversions": This is incorrect because the store visit is the conversion being measured. It doesn't get attributed back to another conversion.
- "...attributes those store visits back to the ad views": This is too narrow. While views can contribute (view-through conversions), measurement is based on broader ad engagements, with clicks being a primary signal of intent.
- "...attributes those store visits back to the online purchase and engagement": This describes a different user journey (e.g., buy online, pick up in-store). The core of store visit measurement is linking an ad interaction, not an online purchase, to a physical visit.