When would you use an affiliate location extension?
When an advertiser sells products or services through business-to-business commerce
When an advertiser sells products or services through a location they own directly
When an advertiser sells products or services through locations they do not own
When an advertiser sells products or services to other manufacturers
Explanation
Analysis of Correct Answer(s)
An affiliate location extension is a Google Ads feature designed to help manufacturers or producers guide customers to third-party retail chains that sell their products.
- When an advertiser sells products or services through locations they do not own: This is the exact use case for this extension. The key is the relationship between the advertiser (the product creator) and the seller (the retail store). For example, a smartphone manufacturer like Samsung would use an affiliate location extension to show users nearby electronics stores (like Best Buy or Currys) that carry their phones. Samsung does not own these stores, but partners with them for distribution.
Analysis of Incorrect Options
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When an advertiser sells... through a location they own directly: This scenario requires a standard location extension, not an affiliate one. A standard location extension links your ads to your own Google Business Profile to show your business's specific addresses. For example, a coffee chain showing its own cafe locations.
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When an advertiser sells... to other manufacturers and ...through business-to-business commerce: These options describe a B2B (Business-to-Business) model. Affiliate location extensions are a B2C (Business-to-Consumer) tool, focused on driving final consumers to physical retail points of sale, not on facilitating sales between businesses.