While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

Analysis of Correct Answer(s)

While Performance Max (PMax) campaigns are heavily automated, advertisers must provide the fundamental strategic inputs to guide the machine learning models.

• budget: You must manually set the campaign's daily budget. This is a crucial business decision that dictates the campaign's spending capacity. The PMax algorithm optimizes performance within this financial constraint.
• ad creatives: You are required to upload the creative components for your ads, which are organized into asset groups. These include headlines, descriptions, images, logos, and videos. The system uses these raw materials to automatically generate various ad combinations.

Analysis of Incorrect Options

• ad placements: PMax automatically determines the most effective ad placements across all Google channels (Search, Display, YouTube, etc.) to achieve your goals. Manual placement selection is not a feature of PMax.
• creative combinations: Creating and testing different creative combinations is a core automated function of PMax. The system mixes and matches the assets you provide to find the highest-performing ad for each auction.
• bids: PMax relies exclusively on automated Smart Bidding strategies (e.g., Maximize Conversions or Maximize Conversion Value). The system manages bids in real-time, so manual bidding is not an option.