You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

Analysis of Correct Answer(s)

The correct answer is Affiliate location extension with a Google-curated Chain. This is the appropriate choice when the goal is to drive customers to purchase your products at third-party retail stores that you do not own.

• Affiliate location extensions are specifically designed to show ads that direct users to nearby retail partners carrying your products. This perfectly fits the scenario of selling your protein bars in a big-box store.
• A Google-curated Chain is a list of major retail chains maintained by Google. By selecting the relevant chain (e.g., the specific big-box retailer), you can easily apply all of that retailer's locations to your campaign without manually entering them.

Analysis of Incorrect Options

• Location extension with Business Profile: This is incorrect because Location extensions are used to promote your own business locations by linking your ads to your Business Profile. Since you do not own the big-box retailer, this extension is not applicable.
• Location extension with a Google curated chain: Although it mentions a "curated chain," the fundamental extension type—Location extension—is incorrect, as it is only for businesses you own.
• Affiliate location extension with a Global Location Group: This is less precise. While Affiliate location extension is the correct type, using a Google-curated Chain is the standard and most effective method for targeting specific, well-known retailers. A Global Location Group is not the primary method for this situation.