Which two of the following are requirements to report store visits? Choose two.

Analysis of Correct Answer(s)

• Set up a location extension or affiliate location extension: This is a fundamental prerequisite. To measure store visits, Google Ads must know the physical addresses of the stores. Location extensions connect your ad campaigns to your own business locations (typically via a linked Business Profile). Affiliate location extensions are used when your products are sold through retail partner chains. One of these must be active to provide the necessary location data for tracking.

• Sufficient data to pass model quality and privacy thresholds: Store visit conversion tracking is not based on direct one-to-one tracking. Instead, it uses statistical modeling based on aggregated, anonymous data from users who have enabled Location History. To ensure the results are accurate and user privacy is protected, there must be enough ad clicks and store visits. If the data volume is too low, Google will not report store visits to maintain its strict quality and privacy standards.

Analysis of Incorrect Options

• Search Keywords: While store visits are a valuable metric for Search campaigns, they are not exclusive to them. Store visit reporting is also available for Display, YouTube, and Performance Max campaigns, which may not rely on keywords. Therefore, having keywords is not a universal requirement.

• Link a Business Profile account: This is a common method but not the only one. Linking a Business Profile is required for location extensions, but affiliate location extensions do not require this link. The correct answer choice is more comprehensive, covering both extension types, making this option too specific to be a mandatory requirement.