What non-Google Ads signals are used to model store visits?
Interaction with a location extension or affiliate location extension
Interaction with an online ad then a visit to the physical store location
Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
Explanation
Analysis of Correct Answer(s)
Google's store visit modeling uses signals from users who have enabled Location History on their Google Account. This provides anonymized, aggregated data to determine if a user visited a physical store after interacting with an ad.
- GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users: This is the correct answer because these are the primary location signals used to pinpoint a user's physical location. These are considered "non-Google Ads" signals because they are derived from a user's device and Google services (like Google Maps), independent of a specific ad interaction. This data forms the foundation for verifying a physical visit.
Analysis of Incorrect Options
The incorrect options describe signals that are directly tied to Google Ads activity or refer to incorrect data sources.
- Interaction with an online ad then a visit to the physical store location: This describes the overall conversion path. The ad interaction itself is a fundamental Google Ads signal, not a non-Google Ads signal.
- Third party vendors that provide data...: Google's store visit measurement is built on its own robust first-party data from its ecosystem of opted-in users. It does not rely on third-party vendors for this location data, ensuring privacy and accuracy.
- Interaction with a location extension or affiliate location extension: This is a direct user engagement with an ad feature. Therefore, it is classified as a Google Ads signal that indicates user interest, not an external signal for location verification.