What engagement is reported as local actions?

Analysis of Correct Answer(s)

• Clicks to Call: This is a core example of a local action. Local actions are specific conversion types that measure user interactions directly related to a physical business location. When a user clicks a "call" button from a local ad or a business profile, it demonstrates a clear intent to engage with the business offline. This is a primary metric for advertisers focused on driving phone inquiries and in-store traffic.

Analysis of Incorrect Options

• App Reviews: This metric is associated with the performance and user engagement of a mobile application, not a physical business location. It falls outside the scope of local action conversions.
• Website interaction: This term is too general. While some specific website clicks originating from a Google Business Profile or location extension can be counted as local actions (e.g., clicking to a specific location page), "website interaction" as a whole is a standard online conversion metric, not an exclusively local one.
• Read Reviews: This is considered a research activity. While it may influence a user's decision to visit a business, the act of simply reading a review is not tracked as a direct, measurable conversion or a "local action" in the same way as a phone call or a directions request.