What are the three Offline Sales approaches? Choose three.

This question assesses your knowledge of retail models designed to enhance performance in physical stores. The three correct options represent distinct strategic approaches that leverage the brick-and-mortar presence.

Analysis of Correct Answer(s)

• Store-Centric: This is the traditional retail model where the physical store is the exclusive and central point for all customer transactions and interactions. The entire business strategy revolves around the in-store experience.

• Omnichannel: This modern approach focuses on creating a seamless and integrated customer experience across all channels, both online and offline. It uses digital channels to support and drive traffic to physical stores through services like "buy online, pick-up in-store" (BOPIS), thus directly contributing to offline sales.

• Omnichannel + Store Centric: This is a hybrid strategy that implements an omnichannel framework but designates the physical store as the central hub of the customer journey. In this model, the store is not just a point of sale but also a center for fulfillment, customer service, and brand experience, all powered by interconnected digital and physical systems.

Analysis of Incorrect Options

• Online: This refers to an e-commerce strategy, which is exclusively focused on sales through digital channels. It is a separate model from, and often a competitor to, offline sales.

• Online + Omnichannel: This option is redundant and misleading. An omnichannel strategy, by definition, already integrates the online component. This phrasing incorrectly suggests they are separate elements being combined, rather than parts of a single, unified system.