What manual input will you need to provide when setting up a Performance Max for store goals campaign?

Analysis of Correct Answer(s)

• ad creatives are a fundamental and required manual input for any Performance Max (PMax) campaign, including those for store goals. While PMax automates many functions, it relies on the advertiser to provide the core components for the ads themselves. These components, called assets, are bundled into an asset group. You must manually upload:
  • Headlines and descriptions
  • Images and logos
  • Videos (highly recommended)

Google's system then uses these advertiser-provided assets to automatically assemble and serve ads across all channels.

Analysis of Incorrect Options

• bids: PMax campaigns use automated bidding strategies. You set a campaign-level goal (like maximizing conversion value or store visits), but you do not manually control individual bids for clicks or impressions.
• creative combinations: The platform's machine learning automatically generates and tests different creative combinations from the assets you provide. You supply the individual components, not the final combined ad formats.
• ad placements: PMax automatically determines the most effective ad placements across Google's entire network (Search, YouTube, Display, Discover, etc.) to reach your goals. Manual selection of placements is not a feature of this campaign type.