When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?

Analysis of Correct Answer(s)

• Weeks two to three: This is the optimal window to begin evaluating and making initial optimizations to a new Search Ads 360 bid strategy.
  • The first week is considered the initial learning period, where the algorithm gathers data and calibrates. Performance can be volatile during this time.
  • By the second and third weeks, the bid strategy has collected enough performance data to establish a baseline and stabilize. This allows you to make informed decisions based on early trends without disrupting the crucial initial learning phase. Making adjustments here strikes the right balance between patience and proactive management.

Analysis of Incorrect Options

• Week one: It is too soon to make changes. The bid strategy is in its learning phase, and any data from this period is not yet a reliable indicator of long-term performance. Modifying the strategy at this stage can hinder the algorithm's ability to learn effectively.
• Week four: Waiting a full month for the first optimization can be too slow, potentially leading to inefficient ad spend if the initial settings are misaligned with performance reality. While more data is available, it's often better to make minor, initial adjustments earlier.
• Weeks six to eight: This timeframe is far too long to wait for the first round of optimizations. By this point, a significant portion of the budget could have been spent inefficiently. This cadence is more suitable for later, periodic reviews of a mature and stable bid strategy.