What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

Analysis of Correct Answer(s) - Conversions: This is the correct answer. To enable Google Ads auction-time bidding within a Search Ads 360 bid strategy, SA360 must share its conversion data with Google Ads. This data, which often includes Floodlight conversions, provides the Google Ads Smart Bidding algorithm with the necessary performance signals. By understanding which clicks lead to valuable actions, the algorithm can make more intelligent, real-time bid adjustments during each auction to optimize for your specific conversion goals.

Analysis of Incorrect Options - Templates: Templates are a feature in SA360 used for inventory management. They automate the creation of campaigns, ad groups, and ads based on a data feed. They are related to campaign structure, not the performance data used for bidding. - Bulksheets: Bulksheets are spreadsheets used to make large-scale, bulk changes to campaigns. They are a tool for manual management and do not provide the continuous data stream required for automated, real-time bidding. - Rules: Rules are used to automate routine management tasks based on predefined conditions (e.g., "pause keywords if cost exceeds X"). While they can affect campaign performance, they are not the primary data source that fuels the machine learning of auction-time bidding.