What type of account do you create for reporting on search campaigns that aren't directly supported by Search Ads 360?

Manager account

Submanager account

Campaign account

Engine track account

Explanation

Analysis of Correct Answer(s) - An Engine track account is a specific account type used to monitor and report on performance data from search engines that are not natively supported by Search Ads 360. - It allows you to upload key metrics like clicks, cost, and impressions from an unsupported engine via a bulksheet. - This enables you to view performance data from these external campaigns alongside your fully managed campaigns within the SA360 interface. This provides a more holistic view for reporting and allows SA360 to attribute conversions to these campaigns. - Crucially, these accounts are for reporting only and do not support campaign management, ad creation, or the use of SA360 bid strategies.

Analysis of Incorrect Options - Manager account: This is the top-level account in the Search Ads 360 hierarchy, used to administer multiple sub-manager and client accounts. Its purpose is organizational management, not tracking unsupported engines. - Submanager account: This account sits below a manager account and is used to group and organize multiple client accounts. It serves an administrative function for agencies or large advertisers. - Campaign account: This is not a valid account type in the Search Ads 360 account structure. The hierarchy consists of manager, sub-manager, client, and engine accounts.