Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?

Analysis of Correct Answer(s)

The Navigation menu is the correct answer because it is the primary user interface element for accessing the core sections of your Search Ads 360 account. This persistent menu, typically located on the left side of the screen, provides direct links to essential management and analysis areas, including:

• Campaigns: View and manage all your campaigns.
• Ad groups: Drill down into specific ad groups within a campaign.
• Reporting: Access pre-defined and custom reports to analyze performance.
• Keywords, Ads, and other hierarchical levels.

It serves as the main roadmap for navigating the platform's features.

Analysis of Incorrect Options

• Tools & settings: This section (often a wrench icon) is used for account configuration, billing, conversion tracking, and access to advanced features like bulk actions and the shared library. It is for setup and tools, not for navigating to your campaigns or ad groups directly.
• Data card: A data card is a component within a dashboard or report that displays a specific metric or visualization (e.g., clicks, cost). It is a reporting element, not a navigation tool for accessing your account structure.
• Account picker: This tool is used to switch between different manager, sub-manager, and client accounts you have access to. Its purpose is to select which account you want to work in, not to navigate the features within that account.