Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

Analysis of Correct Answer(s)

• Bid strategy report: This is the correct location. The Bid strategy report in Search Ads 360 is the dedicated area for analyzing the performance of your automated bid strategies. It contains powerful tools, including a simulator, which allows you to forecast the potential impact of changing your target ROAS (tROAS) or target CPA (tCPA). By using this simulator, you can assess incremental opportunities and make informed decisions about your targets without having to run live experiments.

Analysis of Incorrect Options

• Tools & Settings: This is a general menu containing various account-level configurations, billing information, and setup tools. It is not the direct location for performance forecasting related to a specific bid strategy.

• Campaign tab: The Campaign tab provides performance data and management controls for your campaigns. While you can view the results of a bid strategy here, the specialized forecasting and simulation tools are not housed in this section.

• Performance Center: The Performance Center is primarily for high-level budget planning and forecasting across your campaigns. For specific, granular forecasting related to a tROAS bid strategy's target adjustments, the Bid strategy report is the more precise and appropriate tool.