Your client, an agency, is setting up their Search Ads 360 account.What type of account should they set up first to help them manage all their customer accounts within their main account?

Analysis of Correct Answer(s) The correct choice is Manager account.

• A Manager account is the top-level account in the Search Ads 360 hierarchy. It is specifically designed for agencies or large organizations to oversee and manage multiple lower-level accounts from a single dashboard.
• Creating a Manager account is the foundational first step. It serves as the primary container, enabling the agency to then link client advertiser accounts or create submanager accounts to organize their clients effectively. This structure is essential for centralized billing, reporting, and user management.

Analysis of Incorrect Options - Client account: This is not a formal Search Ads 360 account type. The correct term for an individual client's account is an Advertiser account. - Submanager account: This is an optional, intermediate-level account that resides under a Manager account. It is used to group related advertiser accounts (e.g., by region or brand), but it cannot be the first account created. - Advertiser account: This account contains the actual campaigns for a specific client. The agency links these accounts to its Manager account to manage them, but it is not the primary account type for the agency itself.