What are three key functionalities of Search Ads 360?
It provides granular insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts.
It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products.
It provides insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and has deep integrations across other Google products.
Explanation
Analysis of Correct Answer(s)
The selected option accurately identifies three of the most fundamental functionalities that define Search Ads 360 as a powerful, enterprise-level search management platform.
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Cross-account/cross-engine management: The core purpose of Search Ads 360 is to centralize the creation, management, and reporting of search campaigns across multiple search engines (like Google Ads, Microsoft Advertising) and multiple advertiser accounts from a single interface.
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Cross-account insights: By aggregating data from all connected accounts, SA360 provides a holistic view of performance. It de-duplicates conversions and offers powerful reporting features that are not possible when analyzing accounts in isolation.
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Deep integrations with Google Marketing Platform (GMP): SA360's native integrations with other GMP products like Campaign Manager 360 and Google Analytics 4 are a key benefit. This allows for unified measurement, sophisticated attribution modeling, and streamlined workflows across search, display, and analytics.
Analysis of Incorrect Options
- The other options are less accurate because they either misrepresent the platform's core strength or focus on less central features.
- Options that state SA360 provides insights "across an account" are incorrect. The platform's primary value lies in its multi-account and multi-engine capabilities. Analyzing just a single account misses the main purpose of the tool.
- While SA360 does use AI and offer audience targeting, the functionalities listed in the correct answer—centralized management, cross-account insights, and GMP integration—are more foundational to its role in the advertising ecosystem.