Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency--but they can't see all their campaigns. What's one reason this might be happening?

Analysis of Correct Answer(s) This option correctly identifies a common reason for limited visibility based on account structure and user permissions. In Search Ads 360, advertisers often link to a hierarchical ad platform structure, such as a Google Ads Manager Account (MCC).

• An agency might use a top-level Manager Account to oversee all clients. For organizational purposes, these clients can be grouped under different Sub-manager Accounts.
• If a user's access is granted only at the Sub-manager level, they can only view and create rules for the campaigns within the specific accounts managed by that sub-manager.
• They would not be able to see campaigns managed under other sub-managers or those linked directly to the parent manager account, thus explaining the incomplete view.

Analysis of Incorrect Options - "All accounts are managed within campaigns, and you have campaign-only access.": This premise is incorrect. Campaigns exist within accounts, not the other way around. - "Some accounts are managed within manager accounts, and you have campaign access.": While having only campaign access is a valid reason for limited visibility, the sub-manager scenario is a more specific and structural reason for why an agency user would be missing entire groups of accounts. - "All accounts are managed within submanager accounts, and you have submanager account access.": This option is less precise. The key issue isn't simply the existence of sub-managers, but that the user's access is restricted to a lower level in the hierarchy, preventing them from seeing the full scope available at the parent manager account level.