Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly.What should they use within their Search Ads 360 account to do that?

Analysis of Correct Answer(s)

• Labels: This is the correct answer because Labels are custom tags that can be applied to campaigns, ad groups, ads, and keywords. They are ideal for grouping and organizing elements across your account based on custom criteria that don't fit the standard account structure. For this scenario, the client can create labels for each region (e.g., "North America", "EMEA", "APAC") and apply them to the corresponding campaigns. This allows them to easily filter, report, and compare performance by region to make monthly optimization decisions.

Analysis of Incorrect Options

• Keywords: While keywords are essential for targeting, they are not the tool for high-level, cross-campaign performance tracking by a business segment like "region". They are the individual targeting elements within campaigns, not the organizational layer.

• Report Editor: The Report Editor is the tool used to view and analyze performance data. While you would use the Report Editor to see the data segmented by your regional labels, it is not the feature used to create the regional groupings in the first place.

• Templates: Templates in Search Ads 360 are used for automating the creation and management of campaigns and other items at scale, often based on an inventory feed. They are a tool for building and managing structure, not for custom reporting segmentation of existing items.