Where can you apply labels within your Search Ads 360 campaign?

In Search Ads 360, labels are a flexible way to group objects for reporting, automated rules, and bulk editing. They allow you to create custom categories that cut across the standard account structure.

Analysis of Correct Answer(s)

• The correct combination is campaigns, ad groups, keywords, and ads. You can apply a single label to any of these entities to organize them into a custom group. For example, you might apply a "Brand_Terms" label to all relevant campaigns, ad groups, and keywords to easily filter reports and see their aggregated performance.

Analysis of Incorrect Options

• Bid Strategies: Options including bid strategies are incorrect. While labels are crucial for managing bid strategies (e.g., setting up keyword-level conversion goals for items with a specific label), you do not apply labels directly to the bid strategy itself. Instead, you apply labels to the items that the bid strategy manages.
• Dimensions: The option that includes dimensions is also incorrect. Dimensions, such as 'Device' or 'Geography', are attributes used to segment your reporting data. They are not account objects to which you can apply labels. You label objects like keywords, and then you can segment a report of those keywords by a dimension.