What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?

Analysis of Correct Answer(s) - The correct answer is Google Analytics 4 (GA4). By linking SA360 with a GA4 property, you can import valuable post-click user behavior data directly into your SA360 reports. This integration is key to achieving a more robust view of campaign performance that goes beyond standard ad metrics like clicks and impressions. You can see what users do on your website or app after clicking an ad, including: - Engagement metrics such as engaged sessions and average engagement time. - Custom conversion events and goals configured within GA4. - E-commerce data like revenue and transactions attributed to your search campaigns.

This enriched data allows for more intelligent optimization, as you can base decisions on the actual value and on-site behavior generated by your campaigns.

Analysis of Incorrect Options - Looker Studio: While an excellent tool for data visualization, Looker Studio uses data from sources like SA360 and GA4 to create custom dashboards. It is the platform for visualization, but GA4 is the product that provides the rich, post-click behavioral data needed for the robust analysis. - Display & Video 360: This is a separate demand-side platform (DSP) within the Google Marketing Platform for programmatic advertising. It does not function as an analytics or visualization layer for SA360 search campaigns. - Performance Center: This is a feature within SA360 itself, used for performance planning and forecasting. It is not an external product that connects to provide a deeper data view.