If your customer's business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Analysis of Correct Answer(s)

The correct answer is Budget bid strategies for conversions. This strategy is specifically designed to align with the goal of maximizing a key performance indicator (in this case, conversions) while adhering to a strict spending constraint. A budget bid strategy tells Search Ads 360 to get the most conversions possible while aiming to spend a specific target budget over a defined period. This directly matches the customer's objective.

Analysis of Incorrect Options

• Budget bid strategies for clicks: This is incorrect because the primary goal is to maximize clicks, not conversions. This would be chosen if the objective was driving traffic, not actions.

• Target cost-per-acquisition (tCPA): While this strategy is conversion-focused, its main goal is efficiency—achieving conversions at or below a specific cost per acquisition. It prioritizes the CPA target over spending the full budget and may underspend if it cannot meet the target CPA, failing the "at a specific target spend" requirement.

• Target return on ad spend (tROAS): This strategy is incorrect as it focuses on maximizing conversion value, not the number of conversions. It is used when the business objective is to achieve a certain return for every dollar spent on advertising, which is different from the stated goal.