Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Analysis of Correct Answer(s)

• Templates: This is the correct answer because templates in Search Ads 360 are specifically designed for inventory-driven campaign management. They connect to a business data feed (like an inventory of vacation rentals with pricing and availability). By using this feed, templates can automatically generate and update campaign structures, ad groups, keywords, and ad creatives at scale. This directly solves the customer's problem of needing to reflect frequent changes in their rental offerings without manual intervention.

Analysis of Incorrect Options

• Audience segments: These are used for targeting specific groups of users based on their behavior or characteristics. They do not automate the creation or updating of campaign structures or creatives based on inventory changes.

• Custom dimensions: This feature allows you to upload your own business data (e.g., profit margin, product category) for richer reporting and analysis. It is a reporting tool, not a campaign management automation tool.

• Labels: These are used for organizing and filtering elements within your account. While they can be used with automated rules, they do not dynamically generate campaigns or ads based on a product feed.