What's one way you can use custom dimensions in Search Ads 360 to help make business decisions?

Analysis of Correct Answer(s)

Custom dimensions are powerful because they allow you to upload and apply your own business data—such as product margin, stock levels, or customer lifetime value—to your campaigns, ad groups, and keywords. This enables you to manage your advertising based on metrics that matter most to your business, not just standard advertising metrics.

The correct answer, write automated rules, is a primary way to leverage this business data for decision-making.

• You can create rules that automatically take action based on the custom dimension labels you've applied.
• Example: You could apply a "High-Margin" custom dimension to your most profitable products. Then, you could write an automated rule to increase bids by 15% on any "High-Margin" keyword if its average position falls below 3.0. This automates a strategic business decision, ensuring your most valuable products get top visibility.

Analysis of Incorrect Options

• Build custom reports and Create formula columns: While custom dimensions are essential for building insightful reports and formulas, these are primarily tools for analysis. They help you understand performance and inform your strategy, but they are a step before the actual decision or action is taken. An automated rule directly executes a pre-set decision.
• Change keywords: Custom dimensions are labels used for segmentation and automation. They do not have the capability to directly modify the text of keywords themselves.