If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

Analysis of Correct Answer(s)

• Custom dimensions are the correct answer because they allow you to upload your own business data and apply it to Search Ads 360 campaigns, ad groups, and keywords. This feature is specifically designed to enable reporting that aligns with your unique business structure. For instance, a business can create custom dimensions for its internal regions, product lines, or divisions. This lets them analyze performance data through the lens of their organizational setup, directly addressing the customer's request.

Analysis of Incorrect Options

• Labels: While useful for grouping and filtering, labels are a simpler, more manual tagging system. They lack the structured, scalable data integration that custom dimensions provide for comprehensive business-aligned reporting.

• Audience segments: This feature is used for targeting groups of users based on their attributes or behaviors. It's about who you're advertising to, not about reporting based on your internal business organization.

• Inventory management: This is a specialized tool for automatically creating campaigns and ads from a product feed (e.g., for e-commerce). Its purpose is campaign automation, not customized reporting based on a company's organizational structure.