Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

Analysis of Correct Answer(s)

• All account levels: This is the correct choice because the ownership of a custom column in Search Ads 360 determines its visibility and manageability across the entire account hierarchy. When a user creates a custom column, they become its owner. This owner can then access, edit, and use the column at the level it was created (e.g., a submanager account) as well as at any parent levels (e.g., the manager account) and any child levels (e.g., client accounts) they have permission to view. This functionality allows for consistent reporting and analysis throughout the entire structure.

Analysis of Incorrect Options

• Manager level, Submanager level, and Client accounts: These options are incorrect because they represent only a single tier within the account hierarchy. The access rights for a custom column are not confined to just one specific level. The purpose of assigning an owner is to grant flexible access across multiple levels, ensuring that important custom metrics can be applied and analyzed wherever the owner has permissions, from the highest manager level down to the individual client accounts.