Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time.What should they use in Search Ads 360?

Analysis of Correct Answer(s)

• Bulk actions: This is the most efficient method for making large-scale changes across multiple campaigns, ad groups, and even engine accounts simultaneously. A user can either use the bulk edit feature directly in the UI or download a bulksheet, update the campaign start and end dates in a spreadsheet program, and then upload it back to Search Ads 360. This is the ideal solution for managing "multiple campaigns across multiple advertising platforms at the same time."

• Edit: Within the Search Ads 360 interface, you can select the checkboxes next to multiple campaigns in the reporting table. After selecting them, you can click the Edit button in the menu bar that appears. This action opens a panel allowing you to change common settings, including start and end dates, for all selected campaigns in a single operation.

Analysis of Incorrect Options

• Change history: This tool is used for auditing and reviewing past modifications made to your campaigns. It provides a log of who made what change and when, but it cannot be used to make new edits.

• Sync: The Sync feature is used to import the latest data and settings from the advertising platforms (like Google Ads or Microsoft Advertising) into Search Ads 360. It ensures SA360's data is up-to-date but does not push changes or edit campaign settings.