How many bid strategies can each Search Ads 360 campaign have?

Analysis of Correct Answer(s)

• A Search Ads 360 campaign can only have one active bid strategy assigned to it at any given time. This is a core principle of the platform's structure.
• The single bid strategy provides a clear and unified optimization goal for all biddable items within that campaign, such as maximizing conversions, targeting a specific ROAS (Return on Ad Spend), or driving clicks.
• This one-to-one relationship ensures that the bidding algorithm has a single, non-conflicting objective to work towards, which is essential for effective performance optimization.

Analysis of Incorrect Options

• The options 10, 5, and 3 are incorrect. While you can create and manage numerous bid strategies within a Search Ads 360 advertiser account, a single campaign cannot be governed by multiple strategies simultaneously.
• Attempting to apply more than one would create conflicting instructions on how to set bids, rendering the automated bidding system ineffective. You must choose the single, most appropriate strategy that aligns with the specific goals of that campaign.