Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

Analysis of Correct Answer(s)

• They can use automated rules: This is the most efficient and direct solution. Automated rules in Search Ads 360 are designed to automatically make changes to your account based on specific conditions you set. For this scenario, the customer can create two rules:
  • A rule to enable all relevant campaigns or ad groups at the start of the afternoon commute time.
  • A second rule to pause them at the end of that time window. These rules can be scheduled to run daily, automating the entire process without manual intervention.

Analysis of Incorrect Options

• They can use templates: Templates are primarily used for campaign and ad creation at scale, often based on an inventory feed. They are for building and updating campaign structure, not for time-based scheduling or dayparting.

• They can use labels: Labels are used for organizing and grouping campaigns, ad groups, or keywords for easier reporting and filtering. While you could apply a label to the campaigns you want to schedule, the label itself does not perform any action. You would still need to use an automated rule that targets items with that specific label.

• They can use custom dimensions: Custom dimensions allow you to upload your own business data (like profit margins or store locations) to SA360 for reporting and bid strategy optimization. They do not have a scheduling function.