What Google products can Search Ads 360 integrate with?

Analysis of Correct Answer(s)

The correct answer lists the key products within the Google ecosystem that Search Ads 360 (SA360) is designed to integrate with for enhanced cross-channel management, reporting, and analysis.

• Display & Video 360 (DV360) and Campaign Manager 360 (CM360): As part of the Google Marketing Platform, integration enables de-duplicated conversion tracking (using Floodlight tags) and unified reporting across search, display, and video channels.
• Google Analytics 4 (GA4): This integration allows you to import GA4 conversions and audience lists into SA360 for bidding and targeting. It also sends SA360 campaign data to GA4 for a holistic view of user journeys.
• Looker Studio: SA360 provides a native connector for Looker Studio, enabling the creation of custom, shareable dashboards and reports with your performance data.
• BigQuery: Through the BigQuery Data Transfer Service, you can export raw SA360 data for advanced, large-scale analysis and join it with other business data sources.

Analysis of Incorrect Options

• The options including Gmail are incorrect because Gmail is an ad placement managed through Google Ads, not a platform that SA360 directly integrates with for data sharing in the same way as the others.
• The option listing YouTube is less accurate because while SA360 manages YouTube campaigns via the Google Ads integration, the core analytics and reporting integration is with Google Analytics 4, which is a more fundamental connection for understanding user behavior.
• The option with Tag Manager is incorrect because Google Tag Manager is a tool used to deploy tracking tags (like Floodlight), not a data analysis or reporting platform that SA360 integrates with for performance insights.