What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

Analysis of Correct Answer(s)

Search Ads 360 is designed to manage and optimize campaigns that heavily rely on Google's advanced, signal-rich auction-time bidding. The platform's core functionality is built around the following compatible Google Ads products:

• Search: As the foundational campaign type for the platform, standard Search campaigns are fully compatible. Search Ads 360 can manage campaigns using Google Ads auction-time bid strategies (e.g., Target CPA, Target ROAS) or apply its own bid strategies.
• Shopping: Search Ads 360 provides comprehensive support for Shopping campaigns, which use auction-time bidding to optimize for product sales and revenue goals.
• Performance Max (PMax): This is Google's newest, all-in-one campaign type that runs entirely on auction-time bidding across all Google channels. Search Ads 360 is fully integrated to support PMax management and reporting.

Analysis of Incorrect Options

The options that include Display are incorrect. While Search Ads 360 can report on and manage certain aspects of Google Display campaigns, its deepest and most powerful bidding integrations are specifically built for Search, Shopping, and Performance Max. Display campaigns are not considered one of the core, fully compatible products for SA360's advanced auction-time bidding features in the same way as the other three.