Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
Set up labels within their campaign structure
Set up audiences within their campaign structure
Set up custom dimensions within their campaign structure
Set up templates within their campaign structure
Explanation
Analysis of Correct Answer(s)
The correct approach is to set up templates within their campaign structure.
- Search Ads 360 templates are the primary tool for automating campaign management using business data, such as an inventory feed. They are designed to solve this exact problem.
- By connecting the retailer's inventory feed, templates can be configured to automatically create, update, pause, or enable campaigns, ad groups, and ads based on the data in the feed.
- For this specific scenario, a template could be set to automatically create ads for new T-shirts each week and then pause them once the inventory feed indicates they are "out of stock." This ensures ad spend is not wasted on unavailable products.
Analysis of Incorrect Options
- Labels: These are used for organizing and filtering elements within the account for reporting and manual bulk edits. They do not drive automation based on external data feeds.
- Audiences: These are used for targeting specific groups of users. While crucial for campaign strategy, they do not manage ad status based on product availability.
- Custom dimensions: These are used to upload your own data to enrich reporting. For example, you could segment performance by "product line" or "profit margin." They are a reporting feature, not a campaign automation tool.