You're working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns.Where, within Search Ads 360, should you go to help them with this task?

Analysis of Correct Answer(s)

• Performance Center is the correct answer because it is the dedicated planning and forecasting tool within Search Ads 360.
• It is specifically designed to help advertisers create performance plans to understand how changes in spend will impact key metrics like conversions and CPA. You can model different budget scenarios for specific time periods, such as a quarter, and allocate funds across campaigns to see projected outcomes, directly addressing the customer's need.

Analysis of Incorrect Options

• Reports: This section is for analyzing historical performance. While the data from reports is crucial for informing your budget plan, the Reports section itself is not where you perform the active planning and forecasting.
• Experience Hub: This is a center for discovering platform recommendations, best practices, and new features. It helps with optimization and learning, but it is not a budget allocation tool.
• Overview Page: This provides a high-level dashboard or snapshot of current and recent account performance. It is meant for quick monitoring, not for the detailed, forward-looking task of quarterly budget planning.