Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they'd use?

Analysis of Correct Answer(s)

In Search Ads 360, custom columns are powerful tools for creating tailored reporting views. The two main types available align directly with the customer's request:

• Custom formula columns: These allow you to create your own metrics by applying spreadsheet-like functions to existing Search Ads 360 data. You can combine standard metrics (like Clicks or Cost) with functions to calculate unique KPIs, such as "Cost per weighted conversion" or "Mobile Clicks %". This lets you define a specific view of your data.
• Custom conversion columns: These let you report on specific conversion actions from sources like Floodlight, Google Ads, or Google Analytics. By creating a column for a single conversion action (e.g., "Newsletter Signups"), you can isolate and analyze its performance, allowing you to view a specific part of your conversion data.

Analysis of Incorrect Options

• Custom labels: Labels are used for categorizing campaigns, ad groups, and keywords. While they can be referenced within a custom formula to segment data, they are not a type of custom column themselves.
• Custom dimension: Custom dimensions are used to upload and associate your own offline or business data (e.g., product margin, store location) with Search Ads 360 entities. This data can be incorporated into custom formula columns, but "custom dimension" is not a fundamental type of custom column.