You're working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?

Looker Studio

Google Analytics 4

Performance Center

Report Editor

Explanation

Analysis of Correct Answer(s) - Report Editor: The Report Editor is the native tool within the Search Ads 360 platform designed specifically for creating, customizing, and sharing performance reports. You can build detailed tables and charts using various metrics and dimensions. Most importantly, these reports can be easily shared with other users who have access to the same advertiser, or scheduled for email delivery, directly fulfilling the customer's need to distribute insights across multiple teams.

Analysis of Incorrect Options - Looker Studio: While an excellent data visualization tool that can connect to Search Ads 360 data, it is a separate Google product, not a tool within the Search Ads 360 platform itself. - Google Analytics 4: This is Google's web analytics platform. It integrates with Search Ads 360 for conversion tracking and audience sharing but is a distinct tool for website and app analysis, not an internal SA360 reporting feature. - Performance Center: This tool is primarily used for forecasting and budget planning. While it offers valuable performance insights, its core function is to model future scenarios based on budget changes, not to create and share historical performance reports in the same way the Report Editor does.