Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

Analysis of Correct Answer(s)

A Budget bid strategy (also known as a budget plan in the Performance Center) is the correct solution. This feature is specifically designed to manage a set budget over a specific time period while simultaneously optimizing towards a performance goal, such as a target return on investment (ROI) or cost-per-acquisition (CPA). It automates bidding and budget allocation across campaigns to ensure the client's funds are spent as effectively as possible to achieve their desired return.

Analysis of Incorrect Options

• Data-driven attribution: While this attribution model provides more accurate conversion data to inform bidding and improve ROI, it does not directly manage the campaign's budget. It is a measurement tool that supports a bid strategy.

• Google Ads auction-time bidding: This is a feature that enhances a Search Ads 360 bid strategy by leveraging Google's real-time bidding signals. It improves the performance of a strategy but is not the tool used to set up and manage the overarching budget and performance goals.

• Conversion cart data: This provides richer, more granular data (like profit margins or specific products purchased) for optimization. It is a valuable data input that allows a bid strategy to optimize for profit, but it is not the mechanism for managing the budget itself.