Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that's highlighted in their campaign.What are the pricing options through feeds?

Analysis of Correct Answer(s)

• The correct answer is Average price for each route. Search Ads 360’s inventory management feature allows you to use business data from a feed to dynamically generate campaigns, ads, and keywords using templates.
• These templates can utilize functions to aggregate data. The AVERAGE() function is specifically designed to calculate the average value of an attribute (like price) for a group of items in your feed.
• For an airline, this allows the creation of ad copy such as "Flights to Paris from an average of $[AVERAGE(price)]". This provides a realistic and competitive price point that represents typical fares for a route, aligning with the business goal without advertising a potentially rare, lowest-possible fare.

Analysis of Incorrect Options

• Lowest price for each route: While technically possible using the MIN() function, advertising the absolute lowest price can be problematic if that fare is extremely limited or sells out quickly. Using the average price is often a more sustainable and representative strategy for a "competitive" price.
• Highest price for each route: This would highlight the most expensive option, which is counterproductive to the goal of showcasing competitive and attractive pricing to potential customers.
• Price options for each route: This option is too vague. Ad copy templates require a specific, single value to be inserted. You cannot insert a list of "options"; you must use a function like AVERAGE(), MIN(), or MAX() to derive a single, usable number from the feed data.