Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What's an advantage of using GA4 for your customer?

Analysis of Correct Answer(s)

• Automate workflows: This is a key advantage of integrating Google Analytics 4 (GA4) with Search Ads 360. The rich behavioral and conversion data from GA4 can be used to trigger automated rules in Search Ads 360. For example, you can create a rule that automatically increases bids or budgets for campaigns, ad groups, or keywords that generate a specific number of GA4 conversions for the new sneakers. This allows for real-time, data-driven campaign management without manual intervention.

Analysis of Incorrect Options

• Optimize keyword creations: While GA4 data provides insights that can inform your keyword strategy, it doesn't directly automate or optimize the creation of new keywords. This remains a strategic task for the advertiser.
• Apply budget bid strategies: Search Ads 360 has its own powerful budget and bid management capabilities that can be used with or without GA4 data. While GA4 conversions can be used as a goal for these strategies, the ability to apply them is a core platform feature, not a unique advantage granted by the GA4 integration itself.
• Track performance: Performance tracking is a fundamental function of any ad platform. Search Ads 360 can track performance using its native Floodlight conversions. While GA4 offers a different and often more comprehensive view of user behavior, simply "tracking performance" is not the unique advantage; the key is what you can do with that specific data, such as automating actions.